How To Choose A Real Estate Agent Worth Their Weight In Gold
So, you’ve decided to sell your house and now you need to assemble your dream team – starting with a real estate agent worth their weight in gold.
Only by choosing the best agent will you feel confident that you’ll achieve the maximum price possible for your home.
You need to feel comfortable with your agent and you have one chance to get it right, so take your time and choose wisely.
Luckily, exceptional agents leave a trail of fantastic results.
Here are our five top tips for choosing an agent.
#1. Ensure the agent knows how to maximize attraction
It’s all very well to go through the motions of marketing, but it’s wise photo selection and enticing but authentic scripts that get buyers’ attention and convince them to attend your open home.
The marketing is what draws people in and what they look at when they leave your house. Ask for samples of the agent’s previous work and consider whether you would be enticed by their advertising.
#2. Ask them about their recent sales history
Take a look at your prospective agent’s social media and on-line presence, especially their Facebook page, Instagram feed and YouTube channel.
A great agent will utilise all forms of marketing, especially digital formats and social media because this is where the buyers’ eyes are these days.
#3. Check their policy on working with other agents
Look for an agent that utilises all networks available to them – including collaboration with their wider agent network. A good agent with great connections will increase your reach dramatically.
#4. Ask what technology they use to promote your home to buyers
Top agents are now using digital technology to take names at open homes and email each viewer a photo of your home immediately upon leaving. Often, people are viewing half a dozen or more homes a weekend, so this tactic ensures your home will be at the top of their mind when they are reflecting on the properties they’ve viewed.
#5. A great agent will be an exceptional negotiator and an outstanding communicator
Check their testimonials and ask around. Think back to how you met; did they show initiative by introducing themselves, were they interested and helpful and finally, do you like them? You’ll be spending a lot of time with your agent, so it’s helpful that you click. Be clear about your goals, discuss possible marketing strategies and then trust your agent to make smart decisions based on their experience and professional knowledge.
Time to talk to the Powers Team?
Talk to your closest Powers Team member to arrange an appraisal on your home, call 0800 72 63 72, or email info@powersrealty.co.nz.
