Selling Your House? 3 Ways to Stimulate Competition to Increase Your Sale Price
At Powers Realty, we often achieve results that are above the expected selling price for our vendors.
Contrary to popular belief, it’s not luck. It’s strategy – and this is where we give you a peek behind the scenes of what we do to achieve that.
Remember the days when there was just one computer (if any) in a real estate office and all the agents would share it?
No one had mobile phones and all advertising was by way of signboard, flyers and the newspaper.
Now, we have a multitude of platforms and opportunities to get your home in front of buyers.
The question is; how do you ensure you’re achieving the best possible result in the sale of your home?
In real estate, competition drives great results and there are three essential components to create it.
The 3 essential components to driving competition to your property
1. Embrace the entire media spectrum
- To reach as many people as possible it is essential that no stone is left unturned
- Every possible avenue of communication needs to be attended to; including Facebook, Instagram, LinkedIn, emails to database, phone calls to people who may have interest and the agent’s network
- The good news with digital communication is the cost of reaching a large audience has come down considerably
2. Strike a chord with your target market
- Attracting the best possible buyers to a property is an art
- This is where great photography, scripts, photo selection and video all come into play
- Not only must all of these components be in sync, they must also strike the right chord with your target market
3. Choose a forum that enables competition
- The third essential component is ensuring there is a forum for the buyers to compete
- Auction, tender, deadline treaty and multiple offer scenarios can all be incredibly effective in this respect
- Choice of method is affected by three variables – the stage we are at in the property market, what type of property you have and what your motivation is to sell
- In this phase an intuitive agent who revels in the art of negotiation is worth their weight in gold
Time to talk to the Powers Team?
Talk to your closest Powers Team member to arrange an appraisal on your home, call 0800 72 63 72, or email info@powersrealty.co.nz.
